Regular and routine maintenance of your website is important. Improving website security is one of many reasons why website maintenance such as installing patches and security updates is critical, especially if you are using WordPress or Drupal. If you host your website with B-Web we test and install all updates in rapid fashion. But did you know updating your website content is important as well?
Updating your Website May Boost Traffic
Google and other search engines will improve your ranking if your website is updated regularly. A higher ranking will result in an increase in your website’s visibility because your content is more likely to appear when your target audience searches for keywords relevant to your business. Updating your site with valuable information, fixing broken links, removing duplicate pages and keeping your content like your blogs updated will help drive both new and returning visitors. We use a free broken link checker such as https://www.drlinkcheck.com/ to verify all links on the website are valid.
Updating Optimizes the Visitor Experience
A well-maintained website helps promote your business and regularly updating your website with fresh content such as upcoming events, image galleries and blogs also provides your audience a better idea about the services you provide. Consider engaging your audience by including actionable items such as a newsletter signup form and social media icons that link to your organization’s social media sites. Another best practice is to remove information that is out-of-date and conduct a site audit to track issues and correct errors such as broken links. Do this regularly so that you can provide your visitors with the best possible user experience. Website maintenance is important for all businesses and maintaining your website will also improve performance and provide a safe and secure environment for your visitors.
SEO & Website Updates
Just like your website benefits from routine updating, your digital marketing and SEO can likely also benefit from updates and regular refreshing. As we mentioned your Google search engine ranking will fall if you do not update your website because search engines regard websites with the most recent content as the most relevant to web users. Your content might be excellent, however if your site content is nearly identical to that which was posted 5 years ago search engines like Google might mistakenly determine the content is no longer relevant.
Should I Create a New Website?
A new website will help drive even more traffic to your site and help you build your business. The redesign of your website will give you a chance to rethink your keyword targeting as well as the conversion rate of your website. Another reason to consider a new website is your current website may not be optimized for mobile devices. Statistics indicate a growing number of people rely on their smartphones and tablets as their primary tool to browse the web. Call B-Web today to discuss what steps you can take to improve your current website or possibly even consider replacing your current site with a shiny new website today!