Paid advertising is one of the best ways to bring in new customers when you’re just beginning to build up your organic traffic. Pay-per-click (PPC) advertising allows your business to get leads quickly, increase brand awareness, and increase overall site traffic. It’s easy to lose money if you don’t know how to leverage the available tools, as paid advertising requires ongoing monitoring, careful keyword analytic research, geo-tracking, and consistent updating.
Google ads are the most common form of paid advertising and allow you to create and manage a campaign using tracked keywords. The pay-per-click paid advertising method if done carefully, can give you a significant return on your investment in the ad itself.