With limited time and budget, how can you make the best website possible? In this article, we will outline three web design strategies that will help you get the most out of your web presence. These strategies will reduce the friction between design and flow and help drive conversions.
These strategies balance first impressions, visitor’s engagement, and web speed. By investing time and talent into building your website, B-Web can grow brand awareness, market share, and sales.
We’ll share how you can leverage these website strategies to help you achieve your vision. The three approaches are Platinum 7, Golden 10, and Silver 3.
The Platinum 7 Strategy
Your website is your storefront display as virtual visitors surf the internet. Seven seconds is how much time your site has to make that first impression. As the saying goes, “You only get one chance to make a first impression.” Don’t squander the opportunity.
- 94% of visitors tie their first impressions directly to your website’s design.
- 66% of visitors prefer appearance over content if given only a few moments to browse.
- 88% of users spend more time on sites with videos versus those without them.
First, consider the images you selected for your design. You should curate your images carefully. They should help promote your brand story, not just look nice. Second, make sure you include interactive elements to keep them engaged. Third, you need to prove that you run a legitimate business. This can be done quickly by adding a “Contact” page with a telephone number, email and mailing addresses, and other information.
The Golden 10 Strategy
You have 10 seconds or ten clicks to keep them interested. In other words, now that you have their attention, you have to keep them engaged. Suppose your site has a disorganized layout, grammatical or spelling errors. At that point, many consumers will consider this as a reason to leave.
Is the information accurate, brief, and precise? Is it easy to navigate to find items quickly and easily? Visitors should immediately know what your business is about and what the next steps are.
- First impressions are 94% design-related.
- 75% of visitors base your credibility on your site’s design.
- 89% of online shoppers seek out your competition after a subpar user experience
- Given 15 minutes, 59% of visitors will read or browse through something beautiful rather than something boring.
Time is precious, and a few seconds is all it takes to establish trust and credibility in your brand. Users are well aware of the scams that exist and are wary of suspicious websites. Focus on the flow from the user’s perspective, not yours. By focusing on your layout, you are ensuring that your customers have a smooth, intuitive experience.
Often, different browsers interpret code languages differently, which results in different interpretations. Various browsers display websites differently, and Most engagements nowadays are accomplished on browsers like Safari, Chrome, and Firefox.
The Silver 3 Strategy
Most customers will abandon a site if it doesn’t load within 3 seconds. Slow-loading websites cost retailers $2.6 billion in lost sales each year. There are a few well-known fixes, such as compressing your images. In addition, you can host your files on a CDN, like Cloudflare. If you’re missing the mark on page speed, you’re also missing the chance to bring in new customers. As a result, companies spend billions optimizing for speed.
- For example, 83% of visitors expect sites to load in less than 3 seconds
- (~$3B) Nearly three billion dollars in annual revenue is estimated lost for slow-load websites
- 88% of visitors who have had a poor experience on your website never return
Most importantly, it is essential to consider partnering with a company that understands website speed. Such investments are critical in maximizing market growth, reducing lost opportunities, and squandered investments. You cannot ignore the importance of marrying strategies with your website strategies.
In conclusion, the strategies above play an essential role in success. These strategies are simple, easy to do, and pay for themselves down the road. Above all, they help you make a clear plan for how your website is laid out. Implementing these will boost your reach, and retain recurring visitors.
B-Web Services can help you achieve your Platinum 7, Golden 10, and Silver 3 website strategy. We are a one-stop-shop and expert in harmonizing the visual and technical aspects of web design. Call or email us for a free consultation to help take your website to the next level.
O. Allan O. 23 Jul 2020