SEO and SEM on your website are vital for page authority on google. No paid advertising, no-nonsense, just quality content to get your website to the front page.
While paid advertising and social media can direct traffic to your website, paid advertising can become quite pricey and cannot ensure a lasting impression on your prospective clients. Organic traffic through search engines gives your website more digital real estate to those looking for your goods and services. SEO can allow for a steady influx of traffic. PPC advertising requires consistent funding and usually generates lower quality traffic and leads. Conversely SEO will promote page visits from people already searching for YOUR goods and services.
Our SEO services start with a full website audit and continue with rigorous detailed keyword tracking and research which helps us identify those changes which will likely result in maximized search engine optimization. Once the keyword research is complete we take our search engine optimized keywords and integrate the same into beautifully written content which will increase traffic to your site. After these changes are implemented our designers will take great care to build links and anchor tags with other websites which will thereby increase the dynamic SEO and traffic to your website.
SEM (Search engine marketing) is the next step beyond traditional SEO. Search engine marketing includes SEO and supplements these strategies with pay-per-click or PPC advertising on search sites like Google as well as purchasing advertisements on social media sites like Facebook. SEO is your only source of unpaid, organic traffic while SEM includes both SEO and paid advertising. SEO is essentially free but results may take more time to realize which is in contrast to PPC advertising which is expensive but can deliver results quickly. Google Ads dominates pay-per-click advertising and even though other search engines like Bing, MSN and Yahoo! each have similar PPC offerings none are nearly as successful.
SEO is short for Search Engine Optimization which is how you can promote your site to a search engine without paying for Google Ads or other forms of PPC advertising. Search engines have “crawlers” which are automated processes by which a search engine catalogues or indexes websites throughout the world in order to present that information in response to a search. Once that content is available to the search engine, algorithms are applied in order to determine which results are returned to a specific query. The algorithms take into account valid keywords as well as the amount of content on your site, references to your site on other sites, the amount of outbound links and previous user traffic/website activity. The better these metrics are the higher the search engine will rank your site which will in turn make your page more likely to be seen. Ultimately SEO provides for an increase in both quantity and importantly the quality of unpaid traffic to your website by using keywords that relate to a search by a prospective client.
SEO starts with a user-friendly experience. You want to create content for your users and your search engines, and knowing your audience and what they’re searching for is vital. Quality over quantity is a good rule of thumb when dealing with site traffic and content, which is why B-Web makes page & user experience analytics, and keyword tracking a priority. Once we complete our research, then the material can be made and implemented into the site. Our content writing goes beyond just the wording on the page. We optimize the meta-data, do intensive link building, and keep your page consistently updated to ensure your content is fresh, unique, and intent-driven.
To put it short and sweet, SEO is short for Search Engine Optimization. It is how a search engine finds your website without you paying for Google Ads or other PPC advertising forms. SEO allows for an increase in the quantity of unpaid traffic by using keywords. Search engines have “crawlers” that go through all Google content and websites and bring back information, where the search engine feeds the data through an algorithm to determine the best results for a searched query. The algorithm takes into account valid keywords and the amount of content on your site, mentions of your site on other platforms, the number of outbound links, and user traffic/website activity. The better these are, the more the search engine pushes your page to the top.
SEM (Search engine marketing) goes further than just SEO. The umbrella of search engine marketing includes SEO, PPC advertising on not only search platforms but other advertising sites like social media. SEO is your only source of unpaid, organic traffic, while SEM includes both SEO and paid advertising. While SEO is slower and virtually free, PPC advertising is quicker and much pricier. The dominating authority for PPC advertising is Google Ads. While other platforms like Bing, MSN, and Yahoo all have similar PPC advertising, they not as successful.
SEO starts with a user-friendly experience. You want to create content for your users and your search engines, and knowing your audience and what they’re searching for is vital. Quality over quantity is a good rule of thumb when dealing with site traffic and content, which is why B-Web makes page & user experience analytics, and keyword tracking a priority. Once we complete our research, then the material can be made and implemented into the site. Our content writing goes beyond just the wording on the page. We optimize the meta-data, do intensive link building, and keep your page consistently updated to ensure your content is fresh, unique, and intent-driven.
Implementing SEO should always be on the top of your priority list when it comes to SEM, which is key to ensuring that your site will get steady, consistent, and quality traffic, but SEO is a slow-moving process. If your site needs a burst of traffic, PPC advertising is going to the best option. We understand that both can be important to a website and can provide the full spectrum of SEM services to get the most traffic (paid & organic) to your site.
SEO goes beyond keywords and analytics; it is just as much about the audience as it is about your website. B-Web can build a search engine optimized site to increase your organic traffic and push your website to the top. Call us today to get your website to the top.
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